Your website should feel like your kennel, not a stranger's. The Branding & design section is where you choose how it looks. You can try everything out before anything goes live, so it is safe to experiment.

- Click Settings and open the Look & feel tab. You will see a panel called Branding & design.
- Template: there are nine layouts (Classic, Modern, Bold, Elegant, Playful, Clinic, Serene, Rustic and Metro). Each one has a short description and a picture. Tick the one that feels right.
- Color theme: sixteen ready-made palettes, three of them dark. Nine templates and sixteen palettes give you 144 different looks before you touch a single setting.
- Corners: Soft (default), Subtle, Sharp corners or Very round. Or choose Use the template's default.
- Home page hero: the big section at the top of your home page. Upload a Hero photo and pick how it sits with the headline, or leave it on Automatic.
- Mix and match the layout (optional): swap one part of the template for another template's version. You can change the home page top, the services list, the photo gallery and the header and menu. You can also show or hide the call, hours and address cards under the hero.
- Logo: upload your logo here.
- Press Preview these choices (opens your site) to see your real site with the new look. Nothing is saved yet.
- Happy? Press Save Branding. A line says Branding saved.
Good to know
- Open Advanced - manual colors & fonts if you want your own exact primary, secondary, background and text colours (type them like
#1d6fa5) or a different heading and body font. Leave a colour box empty and the fonts on Default to keep the template's own. - Logo and hero photos can be JPEG, PNG or WebP, up to 8 MB. Large photos are shrunk for you.
- For the logo, a square image at least 512 × 512 pixels works best. It becomes your site icon, your phone home-screen icon, the picture shown when someone shares your link, and the logo in your emails. A logo that is not square gets cropped to fit those spots.
- A photo of your own dogs will always beat a stock picture. Choose something wide and bright for the hero.
If it does not work
- "An image upload failed": the file is probably not JPEG, PNG or WebP, or it is over 8 MB. iPhone photos in HEIC format are not accepted, so pick a JPEG or change the camera to Most Compatible.
- The preview looks different from what you saved: the preview only shows your choices. If you leave without pressing Save Branding, the old look stays.
Related: Change the look of my site, Change my logo, Change the big picture on my home page.