The Newsletter area collects the email addresses of people who want to hear from you, lets you write newsletters, and emails them to everyone who confirmed their subscription. It is off until you switch it on under Settings, Features. Your kennel's mailing address (Settings) must be filled in, because every newsletter shows it.
- Click More, then Marketing, then open the Newsletter tab.
- Under Write a Newsletter, type a Subject, an optional Preview text (the short line shown in the inbox) and write the Message. Add a header image if you like.
- Press Save as draft. Nothing is emailed yet. Tick the box if you also want it on your public Newsletter page.
- Press Send me a test. It goes only to the email address you log in with.
- Press Send to subscribers. You see how many people it will go to, and confirm.
- Scroll to Subscribers to see who is active and a table of their email, name, sign-up date and status.
How people subscribe
- Visitors use the sign-up form on your site. They get an email with a confirmation link, valid for 7 days, and they are only added to your active list once they click it.
- Customers who tick the newsletter box when they create an account are subscribed straight away.
- People who unsubscribe stay in the list marked Unsubscribed and never get another newsletter.
- People who joined before email confirmation existed are shown as Not confirmed and are not emailed.
How sending works
- A newsletter goes only to people who confirmed and have not unsubscribed. Anyone who unsubscribes while it is going out is skipped.
- It is sent in small batches, so a long list takes a while. The newsletter shows how many are sent, waiting and failed, and you can press Stop sending to cancel what is left.
- Once a newsletter is sent it cannot be sent again or edited. Write a new one instead.
- It comes from your kennel name, replies go to your contact email, and every email shows your name, address and contact details with an unsubscribe link. Canada's anti-spam law (CASL) asks for exactly that.
Good to know
- Only email people who agreed to hear from you.
- Delete a newsletter with the × next to it.
- Switching the newsletter off under Settings, Features hides the sign-up forms, the Newsletter page and the footer link, and pauses any sending. Your subscribers and past issues are kept, and you can switch it back on any time.
Related: Post a newsletter issue, Features.